:root{--paper:#f5f5f0;--ink:#20211e;--muted:#777972;--line:#c9cbc3;--gutter:clamp(22px,4.8vw,78px)}*{box-sizing:border-box}html{scroll-behavior:smooth;scroll-padding-top:30px}body{margin:0;background:var(--paper);color:var(--ink);font-family:Arial,Helvetica,sans-serif;-webkit-font-smoothing:antialiased}a{color:inherit;text-decoration:none}button,input,textarea,select{font:inherit}button,a,input,select,textarea{-webkit-tap-highlight-color:transparent}a:focus-visible,button:focus-visible,input:focus-visible,textarea:focus-visible,select:focus-visible{outline:3px solid #777;outline-offset:5px}a:hover .arrow,.text-link:hover span{transform:translate(4px,-4px)}p{font-size:17px;line-height:1.65;margin:0 0 24px}h1,h2,h3{margin:0;font-weight:600;letter-spacing:-.055em}h2{font-size:clamp(36px,4.7vw,70px);line-height:1.03;margin-bottom:32px}h3{font-size:30px;line-height:1.08} .wrap{max-width:1600px;margin:auto;padding-left:var(--gutter);padding-right:var(--gutter)}header{height:120px;display:flex;align-items:center;justify-content:space-between;border-bottom:1px solid var(--line);gap:30px}.logo{font-size:30px;font-weight:900;line-height:.82;letter-spacing:-2px;display:block;flex-shrink:0}.logo>span{display:block;font-size:19px;letter-spacing:6.5px;margin-top:7px}.logo-dot{font-size:10px;letter-spacing:0;vertical-align:top}nav{display:flex;align-items:center;gap:30px;font-size:13px}nav a:hover,nav a[aria-current]{text-decoration:underline;text-underline-offset:6px}.nav-cta{border-bottom:1px solid;padding:12px 0;margin-left:25px}.menu{display:none}.hero{padding-top:32px}.hero-meta,.hero-note{font-size:10px;letter-spacing:1.6px;display:flex;justify-content:space-between}.hero h1{font-size:clamp(64px,11.95vw,186px);line-height:.88;letter-spacing:-.073em;font-weight:800;margin:67px 0 43px}.visible{position:relative}.visible:after{content:'';position:absolute;left:0;right:0;bottom:-6px;height:5px;background:var(--ink);transform:rotate(-.65deg)}.period{letter-spacing:-.1em}.hero-bottom{display:flex;justify-content:space-between;gap:35px;align-items:center;padding:10px 0 67px}.hero-bottom p{font-size:20px;line-height:1.4;margin:0}.button{display:inline-flex;align-items:center;justify-content:space-between;gap:36px;background:var(--ink);color:var(--paper);padding:21px 25px;font-size:14px;border:1px solid var(--ink);cursor:pointer;transition:background .2s}.button:hover{background:#45463f}.button span{font-size:23px;line-height:1}.scroll{font-size:30px;border:1px solid var(--line);width:52px;height:52px;display:grid;place-items:center;border-radius:50%}.hero-note{padding:18px 0;border-top:1px solid var(--line)}.eyebrow{font-size:10px;font-weight:600;letter-spacing:1.6px;line-height:1.5;margin-bottom:34px}.intro{display:grid;grid-template-columns:1fr 1.5fr;gap:8%;padding-top:126px;padding-bottom:100px}.intro>div:last-child{max-width:700px}.asterisk{display:block;font-size:160px;line-height:1.5;font-family:Arial}.muted{color:var(--muted)}.lede{font-size:24px;line-height:1.4;letter-spacing:-.025em}.text-link{display:inline-flex;gap:38px;font-size:14px;border-bottom:1px solid;padding:9px 0}.audience{border-top:1px solid var(--line);border-bottom:1px solid var(--line);padding-top:24px;padding-bottom:28px;display:grid;grid-template-columns:1fr 2fr;gap:50px}.audience p{font-size:10px;letter-spacing:1px;margin:4px 0}.audience div{font-size:15px;line-height:1.8}.audience span{padding:0 12px;color:#999}.services,.how{padding-top:110px;padding-bottom:110px}.section-head{display:grid;grid-template-columns:1fr 2fr;gap:50px;margin-bottom:35px}.service-list{margin-left:34.5%}.service-list>a{display:grid;grid-template-columns:45px 1fr 32px;gap:20px;padding:32px 0;border-top:1px solid var(--line)}.service-list h3{font-size:35px;margin-bottom:20px}.service-list p{max-width:520px;margin:0;color:#62645e}.index{font-size:11px;letter-spacing:1px}.arrow{font-size:30px;transition:transform .2s}.canvas{display:grid;grid-template-columns:1.2fr 1fr;gap:9%;padding-bottom:120px;align-items:center}.canvas-art{background:#e4e5dd;padding:30px;position:relative;overflow:hidden}.canvas-art:after{content:'';position:absolute;inset:0;background-image:radial-gradient(#333 0.5px,transparent .5px);background-size:4px 4px;opacity:.10;pointer-events:none}.canvas-art>span{font-size:8px;letter-spacing:1.5px;position:relative;z-index:1}.canvas-art>div{font-size:clamp(45px,6vw,90px);font-weight:900;letter-spacing:-.07em;line-height:.9;padding:55px 0}.canvas-art i{font-family:Georgia,serif;font-weight:normal}.small{font-size:14px}.ai{background:var(--ink);color:var(--paper);padding:85px 0 90px}.ai h2{font-size:clamp(35px,6.8vw,103px);line-height:1.06;letter-spacing:-.052em;font-weight:700}.underline{display:inline-block;border-bottom:4px solid;margin-top:8px}.ai-bottom{display:grid;grid-template-columns:1fr 1fr;gap:12%;margin-top:75px}.ai-bottom h3{font-size:35px}.ai-bottom p{color:#c6c8bf}.process{display:grid;grid-template-columns:repeat(4,1fr);gap:35px;margin-top:60px}.process article{border-top:1px solid var(--line);padding-top:20px}.process h3{font-size:26px;margin:40px 0 20px}.process p{font-size:15px;color:#62645e}.lean{border-top:1px solid var(--line);display:grid;grid-template-columns:1.2fr 1fr;gap:9%;padding-top:90px;padding-bottom:100px}.lean h2{font-size:52px}.closing{border-top:1px solid var(--line);padding-top:90px;padding-bottom:90px}.closing h2{font-size:clamp(60px,9vw,137px);line-height:.94}.closing>div{display:flex;align-items:center;justify-content:space-between;margin-top:45px}.closing p{margin:0}.outline{color:var(--paper);-webkit-text-stroke:1.5px var(--ink)}footer{background:var(--ink);color:var(--paper)}.footer-top{display:flex;justify-content:space-between;align-items:center;padding-top:55px;padding-bottom:50px}.footer-top p{font-size:15px;margin:0}.footer-bottom{display:flex;justify-content:space-between;border-top:1px solid #55574f;padding:20px 0;font-size:10px;letter-spacing:.5px}.page-intro{padding-top:75px;padding-bottom:85px;border-bottom:1px solid var(--line)}.page-intro h1{font-size:clamp(60px,8.5vw,130px);line-height:.95;margin-bottom:38px}.page-intro .lede{max-width:700px}.detail{padding-top:75px;padding-bottom:75px;border-bottom:1px solid var(--line)}.detail>p{max-width:740px}.ladder{display:grid;grid-template-columns:repeat(4,1fr);gap:30px;margin:60px 0 30px}.ladder article{border-top:1px solid var(--line);padding-top:20px}.ladder h3{font-size:25px;margin:30px 0 20px}.ladder p{font-size:15px}.ladder span{font-size:11px}.work-empty{padding-top:90px;padding-bottom:100px}.work-empty h2{margin-top:45px}.work-empty p{max-width:650px}.contact-grid{display:grid;grid-template-columns:1fr 1.4fr;gap:12%;padding-top:75px;padding-bottom:100px}.contact-grid h2{font-size:40px}.preview-note{border-left:2px solid;padding-left:18px;color:#62645e}form{display:grid;gap:24px}form label{display:grid;gap:10px;font-size:14px}input,select,textarea{width:100%;padding:14px;background:transparent;border:1px solid #a3a69c;border-radius:0;color:var(--ink)}textarea{resize:vertical}.skip{position:fixed;top:-100px;z-index:20;background:white;padding:20px}.skip:focus{top:0}@media(min-width:1600px){.hero h1{font-size:186px}}@media(max-width:1000px){nav{gap:18px;font-size:12px}.nav-cta{margin-left:0}.hero h1{font-size:11.7vw}.hero-bottom{gap:20px}.hero-bottom p{font-size:17px}.scroll{display:none}.intro{gap:6%}.section-head{grid-template-columns:1fr 2fr}.service-list{margin-left:0}.canvas{gap:6%}.process{gap:20px}.lean h2{font-size:42px}.ladder{grid-template-columns:1fr 1fr}}@media(max-width:720px){header{height:95px}.logo{font-size:26px}.logo>span{font-size:16px}.menu{display:block;border:0;background:none;padding:10px 0}nav{display:none;position:absolute;top:94px;left:0;right:0;background:var(--paper);z-index:10;padding:30px var(--gutter);border-bottom:1px solid;align-items:flex-start}nav.open{display:flex;flex-direction:column;gap:24px;font-size:18px}.hero-meta{font-size:8px}.hero-meta span:last-child{display:none}.hero h1{font-size:12vw;margin-top:55px;margin-bottom:32px}.visible:after{height:2px;bottom:-4px}.hero-bottom{display:block;padding-bottom:40px}.hero-bottom p{font-size:18px;margin-bottom:27px}.hero-note{font-size:7px;letter-spacing:1px}.intro,.canvas,.lean,.ai-bottom,.contact-grid{grid-template-columns:1fr;gap:35px}.intro{padding-top:65px;padding-bottom:65px}.asterisk{display:none}.eyebrow{margin-bottom:22px}.intro h2{font-size:43px}.lede{font-size:21px}.audience{display:block}.audience p{margin-bottom:12px}.audience div{font-size:14px}.services,.how{padding-top:65px;padding-bottom:65px}.section-head{display:block;margin-bottom:25px}.service-list>a{grid-template-columns:26px 1fr 24px;gap:12px}.service-list h3{font-size:28px}.service-list p{font-size:15px}.canvas{padding-bottom:65px}.canvas-art>div{font-size:21vw}.canvas-art{padding:25px}.ai{padding:60px 0 45px}.ai h2{font-size:8vw}.ai-bottom{margin-top:50px}.ai-bottom h3{font-size:30px}.process{grid-template-columns:1fr 1fr;gap:25px;margin-top:40px}.process h3{font-size:23px;margin-top:30px}.lean{padding-top:60px;padding-bottom:60px}.lean h2{font-size:39px;margin:0}.closing{padding-top:60px;padding-bottom:60px}.closing h2{font-size:16vw}.closing>div{display:block;margin-top:30px}.closing p{margin-bottom:30px}.footer-top{display:grid;grid-template-columns:1fr 1fr;gap:30px}.footer-top p{font-size:12px}.footer-top>a:last-child{font-size:14px}.footer-bottom{gap:18px;flex-wrap:wrap;font-size:9px}.page-intro{padding-top:55px;padding-bottom:40px}.page-intro h1{font-size:14vw}.detail{padding-top:55px;padding-bottom:40px}.ladder{grid-template-columns:1fr}.ladder h3{margin-top:20px}.contact-grid{padding-top:50px;gap:30px}.button{font-size:13px;gap:20px;padding:19px 20px}p{font-size:16px}}@media(prefers-reduced-motion:reduce){html{scroll-behavior:auto}*{transition:none!important}}
.case-image{width:100%;height:auto;display:block;margin:30px 0}.case-grid{display:grid;grid-template-columns:1fr 1fr;gap:45px;padding-top:65px;padding-bottom:65px}.case-card h2{font-size:35px}@media(max-width:720px){.case-grid{grid-template-columns:1fr}}
/* Case-study extensions: shared typography, grid, spacing and monochrome canvas. */
.featured-work{padding-top:20px;padding-bottom:100px}.work-index{padding-top:30px;padding-bottom:70px}.work-stories{border-top:1px solid var(--line)}.work-story{display:grid;grid-template-columns:1fr 2fr;gap:50px;padding:48px 0;border-bottom:1px solid var(--line)}.work-story>.eyebrow{margin:5px 0}.work-client{font-size:13px;margin:0 0 15px}.work-story h3{font-size:clamp(30px,3.2vw,48px);max-width:800px;margin-bottom:18px}.work-story p:not(.work-client){max-width:620px}.work-story .text-link{font-size:13px}.work-story:hover h3{text-decoration:underline;text-decoration-thickness:1px;text-underline-offset:6px}.work-all{margin-top:32px}.case-back{margin-bottom:50px}.case-intro h1{font-size:clamp(48px,7.6vw,112px);max-width:1170px}.case-client{font-size:20px;margin-bottom:24px}.case-section{display:grid;grid-template-columns:1fr 2fr;gap:50px;padding-top:80px;padding-bottom:80px;border-bottom:1px solid var(--line)}.case-section h2{font-size:clamp(32px,4vw,59px);max-width:800px}.case-section>div{max-width:800px}.case-section>div>p:last-child{margin-bottom:0}.case-statement{padding:80px 0;background:var(--ink);color:var(--paper)}.case-statement h2{max-width:1150px}.case-statement p{max-width:690px;font-size:21px;line-height:1.5;margin:0 0 0 auto}.case-flow,.case-performance,.case-brand,.case-campaigns{padding-top:75px;padding-bottom:75px;border-bottom:1px solid var(--line)}.case-flow h2,.case-performance h2,.case-brand h2,.case-campaigns h2{font-size:clamp(32px,4vw,59px)}.case-flow ol{list-style:none;padding:0;margin:45px 0 25px;display:flex;flex-wrap:wrap;gap:0}.case-flow li{flex:1 1 130px;border-top:1px solid var(--ink);padding:20px 28px 20px 0;position:relative;display:flex;flex-direction:column;gap:20px;font-size:17px}.case-flow li:not(:last-child):after{content:'→';position:absolute;right:10px;bottom:20px}.flow-note{max-width:720px;color:#62645e;margin-bottom:0}.case-metrics{display:grid;grid-template-columns:repeat(3,1fr);gap:40px;margin:45px 0 55px}.case-metrics>div{display:grid;gap:15px}.case-metrics strong{font-size:clamp(35px,5vw,72px);letter-spacing:-.06em}.case-metrics span{font-size:14px}.table-scroll{overflow:auto}table{border-collapse:collapse;width:100%;text-align:left;font-size:16px}caption{text-align:left;font-size:13px;margin-bottom:20px}th,td{padding:20px 15px 20px 0;border-bottom:1px solid var(--line);vertical-align:top}thead th{font-size:13px}tbody th{font-weight:normal}.calculation-note{max-width:940px;margin-top:28px;margin-bottom:0;color:#62645e}.case-figure{margin-top:60px;margin-bottom:60px}.case-figure img{display:block;width:100%;height:auto;max-height:850px;object-fit:contain}.case-figure figcaption{font-size:13px;line-height:1.6;margin-top:18px;color:#62645e;max-width:800px}.case-brand .brand-mark{background:white;padding:45px;margin:40px 0}.brand-mark img{width:100%;max-width:950px;margin:auto;display:block;height:auto}.case-brand ul{display:grid;grid-template-columns:repeat(3,1fr);list-style:none;gap:25px;padding:0;margin:0 0 30px}.case-brand li{display:flex;flex-direction:column;gap:10px;font-size:14px}.brand-swatch{height:75px;border:1px solid #777}.case-campaigns>div{display:grid;grid-template-columns:repeat(3,1fr);gap:35px;margin-top:40px}.case-campaigns article{border-top:1px solid var(--line);padding-top:25px}.case-campaigns h3{font-size:32px;margin:30px 0 20px}.next-story{padding-top:65px;padding-bottom:65px}.next-story h2{font-size:clamp(32px,4vw,59px);max-width:1000px}.next-story>a:hover h2{text-decoration:underline;text-decoration-thickness:1px}.predator .case-statement{background:#231c0f;color:#f5f5f0}.predator .case-statement h2{color:#f4802c}.case-study{overflow-wrap:break-word}.compact-work .work-story{padding-top:32px;padding-bottom:32px}.compact-work h3{font-size:clamp(28px,3vw,43px)}
@media(max-width:720px){.featured-work{padding-bottom:65px}.work-story,.case-section{grid-template-columns:1fr;gap:22px}.work-story{padding:35px 0}.case-section{padding-top:50px;padding-bottom:50px}.case-section .eyebrow{margin-bottom:0}.case-intro h1{font-size:12vw}.case-client{font-size:18px}.case-back{margin-bottom:35px}.case-statement{padding:55px 0}.case-statement p{font-size:18px}.case-flow,.case-performance,.case-brand,.case-campaigns{padding-top:50px;padding-bottom:50px}.case-flow ol{display:block;margin-top:30px}.case-flow li{flex-direction:row;align-items:center;font-size:18px;gap:25px;padding:22px 35px 22px 0}.case-flow li:not(:last-child):after{content:'↓';right:5px;bottom:20px}.case-metrics{grid-template-columns:1fr;gap:25px;margin:35px 0}.case-metrics>div{border-top:1px solid var(--line);padding-top:15px;gap:8px}.case-metrics strong{font-size:48px}table{font-size:13px}th,td{padding:15px 10px 15px 0}.case-figure{margin-top:35px;margin-bottom:35px}.case-brand .brand-mark{padding:20px}.case-brand ul{gap:15px}.case-brand li{font-size:11px}.brand-swatch{height:50px}.case-campaigns>div{grid-template-columns:1fr;gap:25px}.case-campaigns h3{margin-top:20px}.next-story{padding-top:50px;padding-bottom:50px}}
/* Supplied case-study imagery: preserved aspect ratios and editorial pairs. */
.case-gallery{padding-top:45px;padding-bottom:55px}.case-gallery>div{display:grid;grid-template-columns:1fr 1fr;gap:32px}.case-gallery figure{margin:0;min-width:0}.case-gallery img{display:block;width:100%;height:auto}.case-gallery figcaption{font-size:13px;line-height:1.6;margin-top:18px;color:#62645e;max-width:620px}.case-screen{display:grid;grid-template-columns:1fr 1fr;align-items:center;gap:8%;padding:50px;background:#e8e8e1}.case-screen img{width:100%;max-width:370px;max-height:none;margin:auto;box-shadow:0 10px 35px #0002}.case-screen figcaption{font-size:clamp(19px,2vw,28px);color:var(--ink);line-height:1.45;max-width:460px}.case-artwork img{max-height:850px}.case-campaigns article>img{display:block;width:100%;height:auto;aspect-ratio:1;object-fit:contain;background:#eee;margin-bottom:25px}.case-brand .brand-mark img{max-height:550px;object-fit:contain}
@media(max-width:720px){.case-gallery{padding-top:30px;padding-bottom:35px}.case-gallery>div{grid-template-columns:1fr;gap:30px}.case-screen{grid-template-columns:1fr;padding:28px;gap:20px}.case-screen img{max-width:310px}.case-screen figcaption{font-size:17px;margin-top:0}.case-campaigns article>img{max-height:400px}}
