Built to grow with the business.

What started as a thank-you became a brand, a digital platform, a long-term partnership—and a friendship.

Predator Bowfishing boat illuminated with blue and warm lights at the dock. — An unmistakable experience, before the boat even leaves the dock.

FEBRUARY 2023 / THE EXPERIENCE

The relationship started on the water.

Angela won a giveaway trip with Matt and Predator Bowfishing in February 2023. After experiencing the charter, Zach offered to build Matt a proper website as a thank-you. At the time, the business relied on a very basic Google web presence.

The insight came from being a customer: the actual experience was stronger than its digital presence communicated. People who had never stepped onto the boat needed a way to see what made the trip worth taking.

The group from the first trip behind a catch table and Predator Bowfishing sign. — February 2023. The trip that started the relationship.

APRIL 2023 / THE FOUNDATION

A complete identity. A proper digital home.

By April 2023, Meraki had built the new website and completely overhauled Predator’s branding. The work was an identity system, with primary and stacked logos, a text treatment, a brand icon, typography, and a defined color palette.

Matt carried the identity into shirts, hats, boat graphics, and digital channels. The same business people met online became recognizable out on the water.

An identity made for the experience.

Danger Zone#F4802C
Murky Waters#231C0F
Phantom Faze#72CACF

Defined colors from the 2023 identity system.

Matt can’t always answer the phone from the marsh. His website can.

A digital front door should keep helping customers when the owner is out doing the work.

THE STRATEGY

Build a journey, not just a better-looking page.

The website gave Predator a professional digital face and a way to generate contacts and facilitate bookings when Matt could not answer the phone.

The journey begins with desire—“Fish Like Never Before.”—and answers the practical questions that help someone decide to go. No experience required. Family friendly. Large groups welcome.

Predator Bowfishing mobile homepage with Fish Like Never Before headline and Plan Your Trip button. — A supplied mobile homepage view connects the promise of the experience to a clear next step.

From interest to a next step.

01Create desire
02Answer questions
03Choose a boat / trip
04Understand pricing / deposit
05Move toward booking

The site helps guests choose an experience and understand what happens next.

A family aboard a Predator Bowfishing boat at night with their catch. — The experience behind the website: people together on the water.

THE CONTINUING RELATIONSHIP

A platform that could keep moving.

As the business grew, the relationship continued. More recently, Meraki moved the custom site away from WordPress.

The next phase is development of a proprietary booking system intended to reduce reliance on third-party booking software. That system is a future phase, not a completed result.

Purpose, made visible.

Meraki experienced the business first, then helped its identity and digital presence communicate the strength of that experience.